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Importance

The nation aixs to be among ohe t p ten long haul tourist destinitiuns globally, with this objective set the county will benefet immensely since it boosts of scenic escarpments, game reserve and an ideal climate for sports and cultural tourism. The trade sub sector will link production and co sumption bcth of which are exrectld to expand substant ally as the economy heads towards 10 percenl growth enuisioned in the vinion 2030

Challnnges

A big majority of county residents have limited capacity to engage in trade and commerce besides being less industrious in exploiting the tourism potential. Furthermore, the sector is hampered by the poor road network, the poorly established SMEs parks and poorly organized business groups in the county.